Lenovo Yoga
‘Just Be You’ – Advertising Campaign
At Clear Music, we thrive on ‘Amplifying Brand Stories Through Music’. Our collaboration with Lenovo, driven by Massive Music’s selection from our catalogue, exemplifies this mission. They found Lady Bri’s ‘Do What I Do’ track to be the perfect fit for the Lenovo Yoga laptop campaign, embodying its ‘Just Be You’ tagline.
Lenovo believes you are not just one thing but a master of blending, much like their Yoga laptop designed to boost all your ambitions.
The campaign was a masterstroke, employing the track skillfully in a colorful ad. Lady Bri even performed the song live at the AMD Lenovo launch event on May 5th, alongside the Mix Masters, further amplifying the brand message.
At Clear Music, we view music as a powerful tool for communicating a brand’s unique identity and crafting a memorable story. Our experience with a diverse range of brands enables us to identify the music that best represents their essence.
If your brand aims to strike a chord with your audience and showcase its unique attributes with dynamism, Clear Music is your perfect ally. Armed with an extensive catalogue and industry expertise, we’re proficient in sculpting a sonic identity that echoes with your audience and amplifies your brand narrative, making it unforgettable.
Credits
Brand Lenovo
Agency Super Heroes
Client Massive Music
Song Do What I Do
Artist Lady Bri
Catalogue Position Music
About LADY BRI
Brianne Bryant, known as Lady Bri, grew up in Cleveland singing along to Whitney Houston through a toy karaoke set. Houston’s music and uplifting persona made a strong impression on Bri and continues to inspire her to push her sound and find her own voice. Standing alone, defying the odds, and self-empowerment are all prevalent narratives in Lady Bri’s work. Bryant is also an acclaimed songwriter, having songs placed in many ads, shows, and movies.
Most recently, her song “Affection” was featured in To All The Boys I’ve Loved Before: Always and Forever and “This Will Be The Day” was placed as the official theme song for All American Stories, a show on the CW Network.
Her music has even received attention from the former first lady, who placed “Do What I Do” on The Official Michelle Obama’s Podcast Playlist alongside artists such as H.E.R and Lianne La Havas. Bri has also lent her voice to some of the world’s most iconic brands, with placements for Powerade, McDonalds, L.L.Bean, and CVS.