“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
SONIC BRANDING
What is Sonic Branding?
Sonic Logo Brand Song Music Library Brand Voice Product Sound Motion Sound Brand Score Sound Effects Ambience Sound Notification Sound Sound Logo Interactive Sound Music Strategy
Your Brand’s Sonic DNA
Unlock the power of sound to connect with your audience instantly. Did you know that our brains process visual cues in a quarter of a second, while sound recognition takes just 0.05 seconds? This is why brands have been using music to establish a connection with their audience for centuries.
In today’s fast-paced, media-saturated world, standing out quickly with a unique brand identity is crucial. Clear Music understands the importance of music in creating a memorable, enjoyable and authentic brand experience.
We craft a sonic identity that reflects your brand’s DNA, purpose, and values, helping you establish a connection with your audience faster than the blink of an eye.
Potential Sonic Brand Assets
Sonic/Sound Logo
The powerful audio signature that perfectly complements your brand’s visual logo. This is the audio equivalent of your brand’s DNA, a unique and memorable sound that will stay in your audience’s minds long after they’ve left your website or store.
Brand Song
Your brand’s anthem. A unique and memorable musical score that will represent your brand, and play throughout your content and campaigns, creating an emotional connection with your audience.
Branded Music Library
Your brand’s anthem. A unique and memorable musical score that will represent your brand, and play throughout your content and campaigns, creating an emotional connection with your audience.
Brand Voice
A perfect and long-term voice-over for your brand, this will be the voice that represents your brand, the voice that tells your story.
Motion Sound
The iconic sounds that will bring your animations to life, such as logo transitions, bumpers, and intros, these sounds will make your brand more immersive and engaging.
Product Sound
The sound of your product or service, it will be used by your customers, and it will be a part of the customer journey, including web, app, platform, and physical products.
WE HAVE WORKED ON
Your secret weapon
Sonic branding is the use of music, sound effects, or other audio elements to create a distinct and recognizable brand identity. This can include jingles, voice over slogans, and other audio cues and whole musician pieces and underscores that are associated with a brand. The reason why more and more brands are turning towards sonic branding is because it is a powerful way to create an emotional connection with consumers, and to differentiate a brand from its competitors. Additionally, as audio-based media such as podcasts and streaming services become more popular, brands are looking for ways to leverage these platforms to reach consumers.
Sonic Branding is the secret weapon for elevating your brand to new heights. By harnessing the power of sound and music, you’ll be able to create a truly immersive brand experience that will resonate with your audience on a deep emotional level.
Sonic Branding Case
”This was my first experience with sonic branding and I really loved it. Clear Music captured the essence of our brand, a rebel and everyman, and turned it into a great sound.
Niels MeijssenCo-founder & CEO, Moonback
Benefits?
The benefits of a strong sonic Brand Identity are numerous and long-lasting. By investing in a well-crafted sonic brand identity, you can:
- Save on marketing budget: Instead of spending money on producing or licensing music for each campaign, you can create a sonic brand identity that aligns with your brand values and use it consistently over time. This can save you money in the long run.
- Save time and effort: By establishing a sonic vision and guidelines for how sound should be used by your brand, you can make decisions about music choices more efficiently and effectively.
- Increase sales and revenue: Music and sound have a powerful influence on customer behavior. By tailoring your sonic brand identity to your business objectives, you can use it as a modern-day Pavlov’s bell to increase sales and revenue.
- Increase your brand’s value through consistency: A clear sonic brand identity can be applied to all brand touchpoints, including TVCs, online video, in-store music, and customer helpline music. By developing and consistently implementing a sonic identity, you will greatly increase brand recognition and, in the long run, brand loyalty.
In conclusion, investing in sonic branding can help to differentiate your brand, create consistency, make an emotional connection with customers, leave a memorable impression, and convey a sense of professionalism. All of these factors contribute to increased brand value and success.
Sonic Branding Case
”I had the pleasure of working with Clear Music on my commercials for Table Du Sud, and I was captivated by their musical talent and professionalism. Their ability to capture the right mood and emotion within several drafts that all sound sounded great! was truly impressive.
Vincent TilanusDirector
Sonic Branding Case
”'You Belong Here' perfectly encapsulates and enhances the emotional journey of video. Giving dept to the moving image and fanning feelings of empathy and emotional recognition with its audience.
Maarten DekkersICP
Schedule a Sonic Brand quick-scan
Your Sonic Identity is the key to making your brand truly stand out. By developing a unique and memorable audio identity through sound and music strategy, you’ll create an emotional connection with your audience and make your brand unforgettable.
Want to know more? Schedule a meeting with one of our Sonic Branding experts and find out how the music can elevate grow your brand.