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Steven Verrips

Huminal

We’re proud to announce that Clear Music Amsterdam has signed an exclusive publishing deal with Huminal. We’ll be taking good care of his song catalog, pitching and promoting his music for sync and brand partnership opportunities.

Jelle Jansen has created something truly unique through his Huminal sobriquet. With an ability to transform listeners into another world with his aural artwork – mixing organic, analogue sounds and crisp rhythmic forms on a vivid sonic palette – he consistently produces dynamic and inspiring works that have lit up electronic music. His techno, progressive house and electronica heritage is reflected in the distinctive melodies that infuse his work with trademark elegance and air.

Huminal has been making waves in the electronic music scene for a long time. ‘Hold My Hand’, the latest release of his EP Midnight Rally is getting great support from Spotify. The track is featured on the Electronic Rising playlist (with over half a million followers).
Influenced by cinematic film scores entwined with a signature sound design, Huminal takes listeners on a voyage of discovery through rich and vivid soundscapes. A sought-after sound thus finds a rapidly growing portfolio featuring on the catalogues of some of the best modern imprints: from Einmusika and Sudbeat to Ton Töpferei and Traum.

Interested in using  these songs for your next project? Reach out to Jarl Hector at jarl@clearmusic.nl and let’s make it happen!

Powerful Trailer Music – Cover Song Licensing 101

Using a hit song to promote the release of a video game or feature film works well, often really well.  However, there may be legal, creative or financial obstacles to using an original recording. In this article we go on record about the basic ‘need-to-knows’ of licensing and creating a cover trailer song.

Trends in Trailer Music

Over the past ten years, it has become common for film- and video game trailers to be accompanied by a dramatic (or trailerized) version of a popular song. Remember the trailer for ‘The Social Network’ in 2010? That unsettling version of Radiohead’s ‘Creep’ by a Belgian girls choir was the big one that kicked it all off. Since then, the business of trailerizing songs for entertainment marketing has taken off. The past ten years has seen some great adaptations like Cat Stevens’ ‘Wild World’ for Mad Max: Fury Road and Pink Floyd’s ‘Eclipse’ in last year’s trailer for Dune. And in the past three months alone we have seen versions of ‘Heart of Glass’ (House of Gucci), ‘Starman’ (Lightyear), ‘Kickstart My Heart’ (Battlefield 2042), ‘God Only Knows’ (Lamb) and ‘Perfect Day’ (Spencer), just to name a few.

For trailer companies and music supervisors, licensing a cover version of a popular track can seem like a complicated and expensive process. While it may indeed become costly depending on the song choice, it doesn’t necessarily have to be all that complicated if you know what intellectual property rights you’re dealing with. So let’s break it down;

Master vs. Publishing

There are two main rights that you have to take into consideration when licensing (a version of) a popular track for a trailer or commercial; the master recording rights and the composition/publishing rights. In most cases these are controlled by different parties. The master recording refers to the actual recorded version of a song and is often owned by the record label of the performing artist. The copyright of the composition belongs to the songwriters and their publishers and refers to what makes the song unique, like melody, harmony, structure and lyrics.

Not All Songs Are Created Equal

When dealing with these two sides of sync licensing and the rates involved in both, a term you may have heard about is Most Favored Nations. MFN is an agreement that ensures parity/equal pay between the publishing and recording parties when negotiating a sync license. Equal fees for master and publishing rights are pretty common, but there are exceptions. There are circumstances when it isn’t really logical to handle the same rates for  publishing and masters. Think about it, if my band covers a Beatles-tune, the license for the composition by the Beatles will be much higher than my master recording. But if Paul and Ringo decide to cover one of my band’s tunes, their recording will be worth much more than my original composition. In most cases though, when it comes to licensing a cover version of a song, the master recording is easier to clear than the publishing rights.

I Will Survive, and how to get the best sync license terms

Let’s illustrate this with an example; say you’re working on a trailer for a fighting game and you want to use ‘I Will Survive’ by Gloria Gaynor as the soundtrack, but there is no budget to license the original version by the artist. While browsing the internet, you may stumble upon a cover version that you really like that will also fit the tone of the piece you’re cutting.

To get a fair deal and optimal terms, it is helpful to have a party on board that knows the ins-and-outs of the sync market and music licensing (like Clear Music). We have existing and long-standing relationships with publishers and record labels and are able to negotiate a fair price for the sync and master use license. The final license fee will depend on a number of things, like the duration of the trailer and how many seconds of the music cue is used, the content of the trailer (synopsis), the prominence of the cue, and of course the popularity/familiarity of the song.

As part of the partnerships we have with multiple labels, artists and publishers, we represent a wide variety of cover songs, including epic and dramatic versions of Gangsta’s Paradise (Coolio), Paint it Black (Rolling Stones), Insomnia (Faithless), Come As You Are (Nirvana), Blue Monday (New Order) and many more. Interested in using any of these songs for you next trailer project? Reach out to Jarl Hector at jarl@clearmusic.nl and let’s make it happen!

Press Release: Alzheimer Nederland – MEAU – ‘Samen Zijn’

Clear Music brengt MEAU en Alzheimer Nederland samen voor akoestische cover ‘Samen Zijn’ in kerstcampagne.

De kerstcampagne van Alzheimer Nederland wordt gekenmerkt door de klassieker ‘Samen Zijn’ van Willeke Alberti, in een subtiele, akoestische uitvoering van singer-songwriter MEAU. In samenwerking met creative agency ICP en Alzheimer Nederland heeft muziek agency Clear Music MEAU benaderd om het origineel uit 1987 te vertolken in haar onmiskenbaar eigen stijl.

MEAU is in sneltreinvaart op weg naar de top van de Nederlandse indie singer-songwriter scene. De reeds uitverkochte clubtour in 2022 (langs o.a. Paradiso en TivoliVredenburg) is des te meer indrukwekkend als je bedenkt dat ze in juni 2021 pas voor het eerst voor publiek optrad. Ook verovert ze de hitlijsten met de onlangs uitgebrachte, zeer persoonlijke single ‘Dat Heb Jij Gedaan’, die momenteel op de playlist van 3FM, 100%NL, Radio 2, Q-music en Radio 538. staat. En als klap op de vuurpijl verzorgt ze volgend jaar het voorprogramma van Suzan en Freek bij de shows in de Ziggo Dome.

MEAU:

“Ik hoop dat iedereen ondanks de maatregelen tijdens de feestdagen ‘samen’ kan zijn. Laten we elkaar wat extra liefde geven!”

Sonic branding agency Clear Music Amsterdam, dit jaar opgericht, helpt merken en reclamemakers bij alles dat komt kijken rondom het vinden, creëren en licenseren van muziek dit impact maakt. Jarl Hector van Clear Music was als music supervisor eerder verantwoordelijk voor de uitvoering van ‘Zing, Vecht, Huil, Bid, Lach, Werk, en Bewonder’ door Maaike Ouboter, in de campagne voor Our Planet door Netflix (winnaar van de Buma Award Beste Sync in 2019)

Jarl Hector:

“Het zit in het DNA van Clear Music samen te werken met artiesten, labels en publishers om de boodschap van merken en filmmakers te laten resoneren. Het is geweldig dat we een muzikale bijdrage hebben kunnen leveren aan het verhaal dat Alzheimer Nederland wil vertellen deze kerstdagen.”

Meau Hewitt - Clear Music Amsterdam - Alzheimer

picture: Jantina Talsma