Work

Moonback
Sonic Branding & Sound Logo

Moonback’s journey started in 2020 with a LinkedIn post that went viral and was viewed by 2.5 million people. This was shortly followed by a crowdfunding campaign, where 1.524 people collectively invested a whopping 2 million euros – simply because they believed in their mission of providing honest service for easy hotel bookings

Clear Music Amsterdam created Moonback’s SONIC BRAND IDENTITY as well as their remarkably fresh and ear catching AUDIO LOGO.

The song we created for Moonback features elements from various musical genres, different cultures and musical eras. The back-bone of the song is a late 80’s inspired disco-pop beat that is both laid back and driving at the same time. This is driving relaxedness is achieved by timing the bass and drum parts in a particular way.

On top of this groove we added a catchy lead house-music inspired synthesizer dubbed with electric guitar for extra punch. This
lead melody is the so called ‘hook’ of the song. This hook is what makes the Moonback brand song very memorable and easy to
fall in love 💙 with.

All this is sprinkled over with bebop/scat vocals that make the ‘MMM BBBBAH’ sounds throughout the track. ‘MMM BBBBAH’ is of course sub-consciously already hinting at ‘Moonback’ which you’ll hear as a soul piercing mnemonic (audio logo) at the end of the track.

Lenovo Yoga
‘Just Be You’ – Advertising Campaign

‘Do What I Do’ by Lady Bri is the soundtrack in the latest campaign for the newest Lenovo Yoga laptops. With the tagline ‘Just Be You’, and the song that encourages people to be ambitious and inventive, there is no track better suited for this campaign. Lenovo’s message is that you’re not one thing. You’re a master of blending, an eclectic mixer, a craftsy curator. That’s why the Lenovo YOGA is built to boost all your ambitions. Giving you the power and mobility to be yourself.

Not only is the campaign making excellent use of the track in this colorful ad, Lady Bri was asked to perform the song live at the AMD Lenovo launch event on May 5th, together with the Mix Masters.

Credits:
Brand: Lenovo
Song: Do What I Do
Artist: Lady Bri
Label: Position Music
Client: Massive Music

Young, Famous & African
Official Netflix Trailer

This reality series follows a crew of famed, affluent stars as they work and play, flirt and feud in Johannesburg, South Africa. We were more than happy to provide the soundtrack for this Netflix trailer with the song ‘Billionaire’ by Floyd Wonder.

It’s always exciting to work with our label partners Position Music in Los Angeles, as their catalog is suited exceptionally well for advertising.

Credits:

Song: Billionaire
Artist: Floyd Wonder
Label: Position Music
Client: Netflix

Ritchie Cola – Television Advertisement

Ritchie hails from Belgium – the country of waffles, chocolate and mussels with fries. Their soft drinks owe their great taste on high quality ingredients like natural sugar cane and avoiding synthetics. We were happy to provide an energetic track to make the most of the seven seconds of this sponsor pre-roll for ‘The Masked Singer’ in Belgium.

It’s always exciting to work with our label partners Position Music in Los Angeles, as their catalog is suited exceptionally well for advertising.

Credits:

Song: Feel The Drive
Artist: Nick Road
Label: Position Music
Client: Ritchie Cola

King Of Fighters XV – Launch Trailer

We were thrilled to work with Koch Media on the launch trailer for King Of Fighters XV. King of Fighters has become one of the most celebrated fighting games of the past decades. Anticipation for this entry has been building since it’s announcement in 2018, so being able to contribute to the hype was a true pleasure.

We collaborated closely with the trailer team at Koch Media on finding the perfect music for this iconic franchise. ‘Fight Till The End’ proved to be a great match for the spirit and content of the launch trailer, with it’s triumphant lyrics and epic soundscape.

It’s always exciting to work with our label partners Position Music in Los Angeles, as their catalog is suited exceptionally well for video game- and film trailers.

Credits:
Song: Shangrii-La – Fight Till The End
Label: Position Music
Client: Koch Media

Bears In Mind –  ‘You Belong Here’

We had great time supervising the music for this Bears In Mind campaign. Bears In Mind is a NGO which protects bears in the wild and rescues neglected bears in dire need of help. In this charity fundraiser TVC we follow two traumatised bears whom are being taken back to a natural environment: ‘Het Berenbos’, a sanctuary in The Netherlands.

Together with the immensely talented composer/producer Sofia Dragt we created a hearth warming musical piece especially for this campaign. The moment we heard the first demo version we knew we were dealing with an absolute gem of a song, rare in its kind.

We are currently finalising a full version of ‘You Belong Here’ which will see an international release on all major streaming platforms very soon.

Credits:
Agency: I Care Producties
Director: Jeroen Leinders
Music Production & Audio Post: Clear Music Amsterdam
Music: ‘You Belong Here’ by Sofia Dragt

We had a good time supervising the music in this Quote-documentary ’25 jaar Rijkdom in Nederland’. The Quote 500 hits a milestone as it has been released for the 25th time. A good point in time to capture how the wealthiest Dutchmen earn their money and choose to spend it. Ali Nikman, Michel Perridon, Cor van Zadelhoff, Arthur Dontje and Jort Kelder appear in the 20-minute documentary.

Director: Laurens Hulshof
Presentation: Paul van Riessen
Camera: Jeroen Klokgieters
Music Supervision and Audio Post: Clear Music Amsterdam

The Christmas campaign of the Dutch NGO Alzheimer Nederland features Willeke Alberti’s classic ‘Samen Zijn’ in a subtle, acoustic performance by singer-songwriter MEAU. In cooperation with creative agency ICP and Alzheimer Nederland, we approached MEAU to perform this classic song from 1987 in her own recognizable style. The song deeply captures the universal wish to be together with loved ones in the holiday season.

MEAU is rapidly making her way to the top of the Dutch indie singer-songwriter scene. Her already sold-out club tour in 2022 (to Paradiso and TivoliVredenburg, amongst other venues) is even more impressive when you consider that she first performed in front of an audience in June 2021. She is conquering the charts with her recently released, very personal single ‘Dat Heb Jij Gedaan’, which is currently on the playlist of 3FM, 100%NL, Radio 2, Q-music and Radio 538. And to top it all off, she will be the supporting act for Suzan & Freek at their shows in the Ziggo Dome next year.

Here at Clear Music Amsterdam we help brands and advertisers with everything that goes into finding, creating and licensing music that makes an impact. Jarl Hector, ECD and co-founder of Clear Music was previously responsible, as music supervisor, for the rendition of another Dutch classic “Zing, Vecht, Huil, Bid, Lach, Werk en Bewonder” by Maaike Ouboter, in the campaign for Our Planet by Netflix (winner of the 2019 Buma Award Best Sync).