The second version of KFC’s ‘Tasting is Believing’ campaign is out, and we had the pleasure of re-imagining the classic hit, ‘I’m a Believer.’ It’s amazing to hear how both the orchestral and re-recorded rock versions are working their magic in this new ad!

Our music serves as a natural bridge connecting KFC’s current and previous campaigns. Truus effectively uses the power of music to add a layer of memorability and consistency by using the same track across different campaigns. This powerfully time tested music strategy strengthens KFC’s brand awareness and reinforces the message they want to convey to their audience.