‘Just Be You’ – Advertising Campaign
‘Do What I Do’ by Lady Bri is the soundtrack in the latest campaign for the newest Lenovo Yoga laptops. With the tagline ‘Just Be You’, and the song that encourages people to be ambitious and inventive, there is no track better suited for this campaign. Lenovo’s message is that you’re not one thing. You’re a master of blending, an eclectic mixer, a craftsy curator. That’s why the Lenovo YOGA is built to boost all your ambitions. Giving you the power and mobility to be yourself.
Not only is the campaign making excellent use of the track in this colorful ad, Lady Bri was asked to perform the song live at the AMD Lenovo launch event on May 5th, together with the Mix Masters.
Agency: Super Heroes
Client: Massive Music
Song: Do What I Do
Artist: Lady Bri
Label: Position Music